Practically Clear is an alcohol-free drinks directory and online magazine. It launched in March 2026 and is the furthest along of the Practical Foundry products: a live public site with a production catalogue and an editorial library behind it.
The directory
The catalogue holds more than 2,000 branded alcohol-free drinks from over 700 brands, across five categories: beer, cider, wine, spirits and soft drinks. It is structured so a reader can work down from a category to a brand to an individual drink.
The site treats 0.5% ABV as the threshold for alcohol-free, in line with current international convention, so products at 0.0%, 0.3% and 0.5% all qualify.
The writing
Alongside the directory sits a library of 34 written pieces, 20 blog posts and 14 guides, published between February and May 2026.
Two editorial rules shape that content. Every factual claim is either cited to a verifiable source or attributed to the brand making it. And any drink recommended in an article has to be active and actually purchasable, so readers are not sent looking for something that has been discontinued.
Audio
The site has begun publishing audio. One podcast episode is live and a second is drafted, and written articles carry audio readthroughs. This is the newest and smallest part of the site.
How it is built
A Next.js front end, with the catalogue and the editorial content held in a shared Supabase database that also serves the other Practical Foundry sites. Practically Clear is written for readers anywhere, not only the UK.